Product Operations for Growing Consumer Brands
More capacity. Less complexity.
Daur designs, implements, and manages the Product Operating System that connects portfolio decisions, GTM planning, development, commercialization, production, and launch.
Fractional Head of Product Operations for founder-led consumer brands.
More capacity. Less complexity.
When Product Complexity Outgrows the System
Your business grew. Your operating system didn't.
More products, seasons, channels, suppliers, and launch dates create more decisions and more handoffs. When the operating structure does not keep pace, teams work harder—but leadership still discovers delays, missing inputs, and ownership gaps too late.
Disconnected launch information
Unclear cross-functional handoffs
Founder-dependent decisions
Limited readiness and risk visibility
More expediting and rework
Daur creates the operating structure between product strategy and day-to-day execution so the right work moves forward with clear owners, defined decisions, and visible risk.
Before chaos.
After clarity.
Before chaos.
After clarity.
Who Daur Helps
Built for consumer brands at a product operations inflection point
Daur works with founder-led brands in softgoods, apparel, accessories, golf, outdoor, and sports, typically generating approximately $2M–$50M in annual revenue.
The strongest fit is a brand with recurring product launches, multiple cross-functional handoffs, and enough assortment or calendar complexity to require formal product governance.
Leadership must also be ready to adopt shared processes, visible ownership, and a consistent operating cadence.
Common trigger
Products, channels, seasons, factories, or launch dates have grown faster than the team’s operating infrastructure.
Not the right fit
General business management, finance or HR leadership, temporary project management, a standalone Asana setup, or advice without process adoption.
The Daur Product Operating System
One operating system from portfolio decisions through launch
Daur connects the decisions, workflows, tools, knowledge, and measures required to move products through the full lifecycle. A shared way to plan the portfolio, manage development, prepare the business, control production risk, and assess launch readiness.
Product stage
What the system controls
What leadership can see
Portfolio and Brief
The system controlsPriorities, capacity, target customer, business case, briefs, and decision rights
Leadership can seeApproved roadmap, ownership, and priority rules
GTM Planning
The system controlsMilestones, launch dates, dependencies, critical path, and review cadence
Leadership can seeMaster calendar, stage gates, and launch plans
Development
The system controlsConcept, design, costing, samples, testing, revisions, and approvals
Leadership can seeSample status, decisions, cost progress, and risk
Commercialization
The system controlsSpecifications, pricing, product data, packaging, content, and channel readiness
Leadership can seeReadiness score and approved product information
PO and Production
The system controlsPO readiness, buy milestones, factory handoffs, production status, and exceptions
Leadership can seeProduction status and escalation needs
Launch
The system controlsInventory readiness, channel activation, dependencies, and go or no-go decisions
Leadership can seeLaunch readiness, owners, and unresolved risk
Post Launch
The system controlsPerformance, lessons, rationalization, and future assortment choices
Leadership can seeKPI summary and portfolio actions
The supporting infrastructure includes portfolio governance, stage gates, decision rights, end-to-end workflows, Asana architecture, SOPs, templates, Product Operations KPIs, executive reporting, and continuous improvement.
What Changes
More control without adding coordination at the same rate as growth
A functioning Product Operating System gives leadership and cross-functional teams a shared view of what is moving, what is at risk, who owns the next decision, and where attention is required.
- Clear ownership for deliverables, approvals, milestones, and escalation.
- A reliable GTM calendar with visible dependencies and critical-path work.
- Earlier identification of launch risks, missing inputs, and resource constraints.
- Consistent development, commercialization, production, and launch practices.
- Fewer decisions routed through the founder or a small number of experienced employees.
- Leadership reporting that supports portfolio, timing, capacity, and risk decisions.
How Daur Works
Diagnose the problem. Build the system. Manage it with the team.
Every qualified client begins with a Product Operations Diagnostic. When change is warranted, Daur builds the target system and can continue as the Fractional Head of Product Operations responsible for its health and operating cadence.
01
Product Operations Diagnostic
Identify the constraints, priority risks, and target operating architecture.
- Current-state assessment
- Bottleneck and risk map
- Ownership and workflow view
- KPI architecture
- Target-state blueprint
- 90-day execution plan
- 12-month operating roadmap
02
Product Operations Build
Configure and implement the system, move active work into it, train the team, and establish the operating cadence.
- Live workflows and migrated products
- Operating dashboards and agreed KPIs
- Trained users and functioning meetings
- Clear ownership of risks and decisions
03
Fractional Head of Product Operations
Manage system health, portfolio and launch cadence, KPI visibility, risk escalation, and continuous improvement with the team.
- Ongoing Product Operations leadership
- Portfolio and launch reviews
- KPI visibility and risk escalation
- Continuous system improvement
A Focused Operating Role
Daur owns Product Operations
Product Operations sits between functions, but it does not replace them. Daur leads the operating layer that connects product decisions, milestones, owners, risks, and launches. Functional leaders continue to own their disciplines.
Daur owns
- Portfolio governance and launch prioritization
- GTM calendars, stage gates, ownership, and product cadence
- Development and commercialization workflows
- PO and production workflow visibility
- Product KPIs, Asana architecture, SOPs, and reporting
Daur coordinates
- Financial inputs to product and inventory decisions
- Marketing, sales, and ecommerce launch dependencies
- Resource needs within Product Operations
- ERP, PLM, product data, and reporting requirements
- Escalation to the appropriate executive
Daur does not own
- Corporate finance, accounting, or cash management
- Sales leadership or marketing execution
- HR, recruiting, performance management, or company culture
- General IT administration or systems outside Product Operations
- Company-wide operations or open-ended problem solving
Standard where it should be. Flexible where it must be.
A repeatable operating architecture configured for the business
Daur begins with a repeatable Product Operating System, configured for the client’s assortment, calendar, channels, team, tools, decision rights, and risk profile.
This approach avoids rebuilding the operating model from scratch while preserving the judgment required to make it work in a real product business.
Five Design Principles
Transparency
A shared view of products, milestones, owners, decisions, and risk.
Accountability
One owner for every deliverable, with visible due dates and escalation rules.
Process
A documented default way of working, with exceptions handled deliberately.
Simplicity
The fewest tools, meetings, reports, and steps required to control the work.
Scalability
Processes and roles that absorb more products and channels without matching growth in coordination effort.
About Daur
Focused Product Operations leadership for growing consumer brands
Daur is a Fractional Head of Product Operations firm built for growing consumer brands. We combine a standardized operating architecture with product-focused leadership to help teams make better product decisions, run a more reliable product calendar, and improve the system over time.
Our work stays focused on Product Operations. That focus allows Daur to bring a consistent method, reusable tools, and clear delivery standards while adapting the parts that genuinely need to fit the client’s business.
Start Here
Is product complexity outgrowing the way your team operates?
Start with a conversation about how your team currently plans, develops, commercializes, produces, and launches products. We will determine whether the problem fits Daur’s Product Operations scope and whether a Diagnostic is the right next step.
More capacity. Less complexity.
Start a Conversation